News

In the European and American markets, fruit packaging boxes are undergoing a series of significant changes to meet the constantly evolving consumer demands and market orientation.

1、 Environmentally friendly materials have become mainstream

With the deepening of environmental awareness in Europe and America, consumers are paying more attention to the environmental attributes of fruit packaging boxes. Traditional plastic packaging is gradually being abandoned due to its difficulty in degradation and environmental pollution. Recyclable and biodegradable materials, such as new paper composite materials and PLA/PBAT composite films, have become new favorites. The new paper composite material has high strength and fast degradation, and some European brands have adopted this type of material to package fruits, effectively reducing packaging waste. PLA/PBAT composite film has shown excellent performance in maintaining fruit freshness and extending shelf life, while also possessing good gas selective permeability and antibacterial properties. It is expected to be widely used in the fruit packaging field in Europe and America in the future.

2、 Intelligent and convenient design favored

The fast-paced lifestyle in Europe and America has led consumers to pursue a more convenient and efficient fruit consumption experience. The trend of intelligent design of packaging boxes is beginning to emerge, such as some products using special inks that can change color with the maturity of fruits, intuitively displaying the freshness of fruits and facilitating consumer judgment. In terms of convenience, the easy to open and stackable design is continuously optimized. The easy to open structure reduces the difficulty of opening through a special indentation process; The stackable design has been mechanically optimized to ensure load-bearing capacity while saving storage and transportation space, meeting the needs of European and American supermarkets and logistics.

3、 The demand for personalized customization is growing

European and American consumers value individuality, and their demand for customized fruit packaging boxes is increasingly strong. Whether it is a small specialty fruit farm or a large well-known fruit brand, they all hope to showcase their brand characteristics through unique packaging. This has led to the development of highly customized packaging boxes in terms of shape, pattern, color, and other aspects. Brands can leverage digital customization service platforms and use AI design algorithms to quickly generate multiple design solutions based on customer needs. Through 3D modeling and virtual prototyping technology, customers can preview the effects in advance to ensure that customized packaging accurately fits brand positioning and consumer preferences.

4、 Strengthen the presentation of product information

European and American consumers are increasingly concerned about the origin, variety, planting method, nutritional content, and organic certification of fruits when purchasing them. Fruit packaging boxes are becoming an important carrier for conveying this information. Through advanced printing technology and intelligent information labeling technology, packaging boxes can clearly and accurately present detailed product information, meet consumers' demand for information rights, enhance their trust in fruit quality and safety, and promote product sales. Overall, fruit packaging boxes that are environmentally friendly, intelligent, convenient, customized, and informative are leading the development trend in the European and American markets. Fruit packaging companies need to keep up with these trends in order to establish a foothold in the fiercely competitive market.